Brand & Campaign
Hatcha!
A bold brand campaign crafted for a final showcase, turning playful chaos into a striking identity that captures attention and invites audiences into an energetic, expressive world.
Year :
2026
Industry :
Final Year Project
Role :
Creative Director
Tools :
Adobe Illustrator, Photoshop


From Insight to Outcome
This slide deck explores the strategy behind the exhibition, covering audience engagement insights, concept development, and how the “gacha” system shaped a cohesive, interactive brand experience across all touchpoints.
Featured Projects
Featured
Brand & Campaign
Hatcha!
A bold brand campaign crafted for a final showcase, turning playful chaos into a striking identity that captures attention and invites audiences into an energetic, expressive world.
Year :
2026
Industry :
Final Year Project
Role :
Creative Director
Tools :
Adobe Illustrator, Photoshop


From Insight to Outcome
This slide deck explores the strategy behind the exhibition, covering audience engagement insights, concept development, and how the “gacha” system shaped a cohesive, interactive brand experience across all touchpoints.
Featured Projects
Featured
Brand & Campaign
Hatcha!
A bold brand campaign crafted for a final showcase, turning playful chaos into a striking identity that captures attention and invites audiences into an energetic, expressive world.
Year :
2026
Industry :
Final Year Project
Role :
Creative Director
Tools :
Adobe Illustrator, Photoshop


From Insight to Outcome
This slide deck explores the strategy behind the exhibition, covering audience engagement insights, concept development, and how the “gacha” system shaped a cohesive, interactive brand experience across all touchpoints.


